Target Launches Grocery Brand

Target this week announced the introduction of Good & Gather, a company-owned food and beverage brand. The flagship brand will offer a wide range of food and beverage products that prioritize taste, quality ingredients and ease, at a great value, according to the company. Good & Gather will be available in stores and online for same-day delivery beginning September 15th.


The assortment will include new and trend-forward products such as avocado toast, salad kits and beet hummus alongside everyday staples such as milk, eggs and cheese. By the end of 2020, it will include more than 2,000 products across food and beverage from dairy to produce, ready-made pastas and meats to granola bars and sparkling water.


Good & Gather is Target’s largest owned brand launch. Developed by Target’s internal team, the products are made without artificial flavors and sweeteners, synthetic colors and high fructose corn syrup. However, in a news release, Target notes that some products, such as fresh vegetables and eggs, never contained these ingredients.



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