USApple Rolls Out New Logo

On Tuesday, the U.S. Apple Association unveiled a new logo.  The new logo direction is inspired by the next generation of leaders in the apple industry and embraces a fresh, organic feel with a minimalist design approach, according to USApple.  The shape of the logo mark is an abstract representation of an apple, but it also evokes the idea of seasonality, cycles and new growth.

The direction of the leaf and stem points forward, representing USApple’s commitment to advancing the industry through advocacy and leadership.  In tandem with the new logo and visual identity, USApple is currently updating its web experience to improve functionality, follow current best practices and ensure the most informative user experience.

The new USApple web site will be unveiled this fall.

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