Crunch Pak Rolls Out SpongeBob Packaging

As children head back to school for the year, many of them will want to see a familiar face in their lunch.  Crunch Pack has announced it has partnered with Nickelodeon to create special packages of sliced fruit, featuring SpongeBob SquarePants characters.  The four-ounce snack packs, bundled eight to a package, will feature SpongeBob, Gary, Patrick, Sandy and Squidward and will be initially sold at Costco stores in the Northeast United States before rolling out nationwide.

Launched on July 17, 1999, SpongeBob SquarePants has reigned as the number-one kids’ animated series on TV for the last 17 years.  SpongeBob SquarePants is the most widely distributed property in Viacom International Media Networks history, seen in more than 208 countries and territories, translated in 55+ languages, and averaging more than 100 million total viewers every quarter.

“SpongeBob SquarePants and his friends have connected with generations of kids, and we know fans will love to see them on Crunch Pak,” said Megan Wade, product development and marketing manager.  “We can’t wait to hear the response from Costco shoppers when they see these snack packs in stores.”

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