McDonald’s announced last week the fast-food restaurant chain is testing a new plant-based burger in Canada. The P.L.T., a plant, lettuce, tomato burger, launched Monday as part of a 12-week test in Canada. The P.L.T. is made with a Beyond Meat plant-based patty. A McDonald’s spokesperson says, “We’ve been working on our recipe and now we’re ready to hear feedback from our customers.” The plant-based burger is available in 28 restaurants in Southwestern Ontario.
McDonald’s says the test allows the company “to learn more about real-world implications of serving the P.L.T.,” including customer demand and impact on restaurant operations. Through the effort, McDonald’s joins other restaurant chains in testing or rolling out a plant-based alternative. In August, KFC announced a beyond fried chicken product test in Atlanta, GA. HelloFresh, a U.S.-based meal delivery service, added beyond meat products to its offerings in September. And, Burger King and Carl’s Jr. both have permanent beyond meat menu items available, launched earlier this year.
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