Back in 1996 the average American consumed about 145 pounds of potatoes per year.  Today that figure is closer to 114 pounds per year.  Despite that drop, the U.S. potato business continues to grow.  But, most of that growth has come outside of the United States.

 

"One row out of every 20 rows of potatoes in the country goes for export," said Phil Hickman is chairman of Potatoes USA.  He added without those exports, potato prices would plummet.

 

"So that's why Davis USA work very hard to promote potatoes in foreign countries."

 

Japan is a big customer, and may be even bigger.  In China there are still tariffs on U.S. potato products so American producers are losing market share to competitors such as the EU.  Hickman noted he's hopeful, for the potato industry, that some kind of trade deal with China is reached soon.

 

 

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