Hemp Farmers Taking Education To The Local Level

Increasing consumer education of industrial hemp and the many potential products that can be derived from it. Several supporters of hemp say that will be a major part of the creation of demand for their commodity and building their industry.

One of those is Bill Cook with the Missouri Hemp Association, which is taking consumer education to the local level with a recently-developed program.

"Programs that go out to Lion's Clubs, goes out to Optimists Clubs, anybody that wants to know, give us 15 minutes."

Cook added the visits are designed to discuss the benefits of hemp-based products, such as CBD oils, while demystifying myths about industrial hemp compared to its cannabis cousin.

"Everyone of the consumers that we talk about, they've got a dog, they've got a cat, they've got a grandma that's used hemp oil or the creams," Cook noted. "There's so many of the positive stories that we can sell to the consumer. We can actually have a powerpoint. We have the people on the road, going out."

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