Finding beef products has become challenging in many portions of the country during this COVID-19 pandemic. R-CALF USA has launched a new Website that connects consumers with their neighboring cattle farmers and ranchers.

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Bill Bullard, CEO of R-CALF USA, said they were alarmed to find that the beef industry has been been telling cattle producers that they are over producing, and yet turning around to tell the American consumers demand can't be met.

“And so we developed this platform, to connect consumers directly to their local farmers and ranchers and so consumers can go through this list and find a producer in their state and make direct contact with the producer and negotiate to have some good, born, raised and harvested USA beef either delivered to them because some of these producers ship, or they can pick it up.

Bullard added the website also serves to educate the consumers about the importance of U.S. beef, and the importance of knowing from where their food comes.

“Where they were born, where they were raised and where they were harvested.  Because United States beef is produced under the best of conditions and it meets the most stringent production standards in the world, and consumers deserve to be able to purchase USA beef for their families.  So, we’re providing them this opportunity.”

Click Here to check out R-calf’s new website.

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