Survey Reveals Increased Snacking Habits in the ‘New Normal’

More of us are sacking.

Amid orders to shelter-in-place, many Americans have turned to snacking for comfort. A new survey, conducted in May in partnership with California Walnuts and Kelton Global, explores the snacking behaviors of Americans and how they've changed since shelter-in-place mandates were implemented.

Nearly half of all Americans, 48%, confess they are snacking more than before the pandemic began, while 40%, of those expect to see this behavior continue after the shelter-in-place mandates are lifted.

Americans are mostly torn when it comes to the perfect flavor profile of their snacks, the preference for sweet snacks at 57%, currently edges out salty at 43%. Comfort is the first priority, with 75% of respondents noting that they are not trying to eat healthier snacks than they usually do, and only 20% remarking that they wish there were more nutritious snacking options available.

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