Farmers are Participating in Virtual Farm Shows

Farm Journal reports more than 50,000 farmers participated in its New American Farm Show experience. The ten-day experience included the Pro Farmer Crop Tour, Farm Journal Field Days and the #FarmON Benefit Concert.

A survey of participants found 70% considered the overall experience as very good or outstanding. Meanwhile, 85% plan to participate in another virtual event, and 77% took action to learn more about a company or product they engaged with in the event trade show. Virtual farm shows and events are the new normal for 2020, and potentially the future.

Farm Journal CEO Andy Weber said farmers “conducted business exponentially more efficiently than ever before, and that's a trend that's here to stay." The next major virtual farm show offering on the schedule is the 2020 Farm Progress Show, scheduled for September 15 – 17. The show combines Farm Progress Show and Husker Harvest Days into one virtual event, including educational sessions, live insights from farmers, and unique product features.

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