Last week, the National Cattlemen’s Beef Association announced the 2021 Cattle Industry Convention Winter Reboot. Planned for February 23-24, the event allows the organization to come together for industry news, updates, education and networking.

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NCBA said Winter Reboot attendees will receive a sneak peek into plans for the Cattle Industry Convention and the Cattlemen’s College, moved to August of this year due to COVID-19 restrictions.

NCBA CEO Colin Woodall said, “This virtual experience will provide vital industry updates and education as we start the New Year.”

Winter Reboot sessions include an NCBA Washington, D.C. issues update and expectations with the new administration. Ten educational programs will be offered covering topics such as sustainability, as well as a tech tool introduction. A virtual marketplace will also be featured during the Winter Reboot to allow attendees interaction with leading agribusinesses. Registration for the Winter Reboot is now open, and details about the event can be found at the NCBA's Website.

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