On Tuesday, the Walla Walla Valley Wine Alliance unveiled an updated brand and a new name. Organization officials say the new logo highlights the region’s dedication to world-class wine and “an unparalleled wine country experience”. And the WWVWA announced the transition to Walla Walla Valley Wine.
“This year, our organization celebrates its twentieth year of representing the Walla Walla Valley wine industry, and we are thrilled to usher in the next decade with a new brand identity,” shares Robert Hansen, Executive Director of Walla Walla Valley Wine. “As the Walla Walla Valley continues to mature, the new brand positions us to highlight the exceptional community of winegrowers and producers along with the approachable, immersive wine country experience that is uniquely Walla Walla Valley Wine.”
The new logo was developed in partnership with Seattle-based Green Rubino.
“It was important for us to honor our heritage while aligning the brand to the region’s dynamic path forward,” shares Josh McDaniels, Board President of Walla Walla Valley Wine and CEO and Director of Winemaking for Bledsoe Wine Estates. “Our commitment to collaboration, innovation and production of the highest quality expression of Walla Walla Valley terroir has only grown over the last 13 years. The new mark’s captivating design invites you in and welcomes you to be part of the next era of Walla Walla Valley Wine.”
The Walla Walla Valley is home to nearly 3,000 acres of vineyards and over 120 wineries producing a wide range of quality wines in a variety of styles. Learn more about the changes by visiting Walla Walla Wine’s Website.
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