Registration is now open for the 2021 Chicken Marketing Summit. The annual executive conference, hosted by WATT Global Media, is scheduled for July 18-20, 2021, at the Omni Amelia Island Resort in Fernandina Beach, FL. This year’s Chicken Marketing Summit will focus on what consumers will be looking for from protein suppliers and what strategies will be most effective for chicken marketers going forward. Organizers say the Summit begins with a look at the future of food and a high-level look at the impacts of African Swine Fever and COVID-19 on world supply, demand and trade of meat. The talks progress from there to explore foodservice and retail strategies that succeeded in the pandemic and ones that are poised to soar post-pandemic.
The Summit wraps up with discussions on strategies for connecting with consumers and creating effective messaging in the post-pandemic era. The conference includes eight general sessions focusing on the forward-looking theme “Charting post-pandemic success.
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