Bourne: Ceres Allows Farmers To See The Whole Picture

With 2021 shaping up to be a dry year, farmers across the Northwest are looking for ways to save and conserve water. John Bourne, Vice President of Marketing at Ceres said their technology allows farmers to ensure their water is used efficiently, thus saving the precious resource while improving the bottom line. Bourne said Ceres takes images of crops, including vineyards, stone fruit, potatoes and many others, turning those images into recommendations and issuing notifications.

“So, as the grower, you don’t have to go through a bunch of imagery, you’re just getting notified on the top issues and you’re being able to sort those by severity, so the impact on yield or by size, or other criteria that you would like.  So it makes it really easy.  With five minutes you can just look ‘OK, it’s Monday, here are six issues I need to have my team deal with.’ and you can move on with your day.”

Bourne said they focus on thermal images, providing the most up to date and accurate information for farmers. He added there are other companies that run similar operations, however, what separates Ceres from the competitor is the fact they show the whole picture across the entire farming operation. He said their plant level insights is a great example of that.

“Some of these point solutions will show the water stress of a single crop.  Well, growers that are using Ceres they are able to look at the water status of every single crop, ever single plant across their operation, so really that whole picture.  And they’re able to filter and manage, ‘I just want to see the stressed one, or the moderately stressed ones, I want to see the change week-over-week’ and it really helps make decisions.  So at the end of the day its growers who want a more uniform crop and want to get a head of issues before they impact yield and really want to see the whole picture.”

To learn more about Ceres, or to find out how you can enjoy a free water stress analysis, visit the Company’s Website.

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