Dairy Checkoff Unveils New Fuel Up to Play 60 Website

The dairy checkoff just updated the farmer-founded Fuel Up to Play 60 program to help students and educators navigate the school year. Fuel Up to Play 60, created by the dairy checkoff and National Football League, developed an easy-to-navigate website educator dashboard and an enhanced student app to meet these needs inside and outside the classroom.

Beth Engelmann of Dairy Management Inc. said, "One of the checkoff's key priorities is ensuring dairy products and farmers' story are relevant with today's younger consumers."

The website launched Monday to coincide with the "Start Fresh with Fuel Up to Play 60" initiative. The site allows educators and parents to learn about the program and access resources focused on dairy nutrition and dairy farmers' care for the environment. Fuel Up to Play 60 also will work with NFL players, dietitians and educators to share ideas on how they fuel their days on social media channels.

Click Here to check out the new Fuel Up to Play 60 website.