“Beef. It’s What’s For Dinner.” Launches Sustainability Campaign
The “Beef. It’s What’s for Dinner.” brand, managed by National Cattlemen’s Beef Association, launched a new beef campaign highlighting real beef farmers and ranchers. Consumers will be invited to learn more about how cattle farmers and ranchers around the country are employing sustainable practices to care for the land and produce high-quality beef.
Recent research funded by the Beef Checkof
...