animal protein

Study Finds Consumers Want Protein Source Transparency
Study Finds Consumers Want Protein Source Transparency
Merck Animal Health recently announced the results of its first-ever consumer transparency research study.  It finds that two-thirds of consumers say transparency in animal protein is extremely or very important.  The study focused on consumers’ growing interest in transparency and its importance in purchasing decisions and brand trust.     For those that...
Bison A Great Story Of American Agriculture
Bison A Great Story Of American Agriculture
The bison industry is a unique part of the world of agriculture.  The American Bison, whose population once exceeded 30 million animals, was decimated to near extension in the late 19th century.  However, the bison now numbers over 400,000 head across North America.  And according to ...
Animal Ag Organizations Launch Protein PACT
Animal Ag Organizations Launch Protein PACT
Earlier this week, U.S. animal agriculture groups announced the Protein PACT. The coalition is the first joint initiative designed to accelerate momentum and verify progress toward global sustainable development goals across the animal protein sector ...
China’s Protein Demand Could Benefit U.S. Producers
China’s Protein Demand Could Benefit U.S. Producers
A significant international development that could have a big impact on American farmers is China's strong demand for protein.  Fred Gale, with USDA's ERS, said importing meat to China has kind of taken everyone by surprise. "Back in 2010 we projected that China would be importing roughly one million tons of meat by now.  An ...