Beef promotions

On Tuesday, the Cattlemen’s Beef Board released its 2021 Annual Report. This latest report includes information about projects and results within each of the organization's program areas, including promotion, foreign marketing, consumer information, industry information, research and producer communications. The ...

The Cattlemen's Beef Board recently approved the 2022 fiscal year checkoff plan which calls for investing $38.9 million into a variety of industry programs. Beef Promotion Operating Committee  Chairman, Hugh Sanburg, said they plan to provide funding for beef promotion in an effort to drive domestic demand. However ...

As the Beef Checkoff celebrates its 35th anniversary, the National Cattlemen’s Beef Association is highlighting the successful promotion and research programs that drive the demand for beef. The Beef Quality Assurance program has improved beef quality and increased consumer confidence for more than 30 years. M ...

Cattle groups met in Florida last week to discuss reforms to the beef industry. The meetings included the U.S. Cattlemen's Association, the Organization for Competitive Markets, and R-CALF USA. The National Cattlemen's Beef Association, the nation's largest cattle group, was invited but did not participate ...

The Cattlemen’s Beef Board will invest approximately $39,380,000 into programs designed for beef promotion, research, consumer information, industry information, foreign marketing, and producer communications during the Fiscal Year 2021. At ...