Cattlemen’s Beef Board

On Tuesday, the Cattlemen’s Beef Board released its 2021 Annual Report. This latest report includes information about projects and results within each of the organization's program areas, including promotion, foreign marketing, consumer information, industry information, research and producer communications. The ...

The Cattlemen's Beef Board recently approved the 2022 fiscal year checkoff plan which calls for investing $38.9 million into a variety of industry programs. Beef Promotion Operating Committee  Chairman, Hugh Sanburg, said they plan to provide funding for beef promotion in an effort to drive domestic demand. However ...

If there is a positive take away for the livestock industry during this pandemic, it is the rapid advancement of communications technology, allowing producers and industry leaders to more easily talk directly with consumers. Greg Hanes, CEO of the Cattlemen’s Beef Promotion and Research Board, said all the contractors they work with and their checkoff programs have really done a great job of adap

It takes innovation to present beef products to consumers in more ways, and in recent years, one way that has taken form is new cuts of beef. "We found that we can make different cuts or different sizes different portions different applications that the consumer enjoys and wants to use in their daily lives," said Hugh Sandberg with the Cattlemen's Beef Board ...

The Cattlemen’s Beef Board will invest approximately $39,380,000 into programs designed for beef promotion, research, consumer information, industry information, foreign marketing, and producer communications during the Fiscal Year 2021. At ...

Laurie Munns, along with her husband, Tim, owns and operates a ranch in Northern Utah and Southern Idaho.  She also just finished her first six months as chair of the Federation of State Beef Councils, which represents and supports state beef councils at the Beef Checkoff’s national level.  Munns sa...

Members of the Cattlemen’s Beef Board recently took a trip with the USMEF to check in Asia markets, and get an update on exporting American products to some of the fastest growing markets in the world.  CBB chairman, Joan Ruskamp, a Nebraska producer says her first trip to Asia was eye opening and encouraging.  She said...