marketing

Pear Bureau Northwest announced this week that Bob Catinella has been promoted to Director of Merchandising. Catinella started at PBNW in 2012 as one of the organization’s five Regional Marketing Managers and, according to the Bureau, has been continually taking on new responsibilities including adding national account responsibility for some of the country’s top retailers and becoming Lead Regio

In today's Focus On Fruit, B.J. Thurlby talks about marketing efforts for this year's cherry crop. If you have a story idea for the PNW Ag Network, call (509) 547-1618, or e-mail gvaagen@cherrycreekmedia.com

Farming can be challenging. Add to that, the responsibility of marketing and moving those products, it’s enough to make any producer’s head swim. In an effort to help the over 39,000 small farms across the state, the Washington state Department of Agriculture has a Regional Markets team to help navigate some of the complexities. Lau ...

In today's Focus on Fruit, Kevin Moffit shares what Pear Bureau Northwest does to help growers behind the scenes. If you have a story idea for the PNW Ag Network, call (509) 547-1618, or e-mail gvaagen@cherrycreekmedia.com

USDA’s Foreign Agricultural Service awarded fiscal year 2022 funding to more than 60 U.S. agricultural organizations to help expand commercial export markets for U.S. goods. The Market Access Program focuses on consumer promotion, including brand promotion for small companies and cooperatives, and is used extensively by organizations promoting fruits, vegetables, nuts, processed products, and com

NASS will collect additional information on agricultural products marketed as local foods during 2020. Earlier this year, NASS collected detailed data on 2020 local food marketing practices. This information came from farmers and ranchers who had previously reported local food marketing activity on prior surveys and a census ...

In today's Focus On Fruit, BJ Thurlby President of Northwest Cherry Growers discusses how they plan to market in southeast Asia. If you have a story idea for the PNW Ag Network, call (509) 547-1618, or e-mail gvaagen@cherrycreekmedia.com

The U.S. Apple Association will hold the organization’s annual conference in-person this summer. The 126th Annual Crop and Outlook Marketing Conference will take place August 19th-20th In Chicago. The two-day meeting will showcase diverse speakers and topics, growers and apple business leaders from across the nation, and the always anticipated crop forecast. “S ...

B.J. Thurlby, President of Northwest Cherry Growers, talks about marketing efforts and areas of focus in the year ahead. If you have a story idea for the PNW Ag Network, call (509) 547-1618, or e-mail gvaagen@cherrycreekmedia.com

The “Beef. It’s What’s for Dinner.” brand, managed by National Cattlemen’s Beef Association, launched a new beef campaign highlighting real beef farmers and ranchers. Consumers will be invited to learn more about how cattle farmers and ranchers around the country are employing sustainable practices to care for the land and produce high-quality beef. Recent research funded by the Beef Checkof ...