Masters of Beef Advocacy Program Launches Updated Training

On Wednesday, the Masters of Beef Advocacy program updated several of their training modules, better known as MBA NextGen. The updates to the popular training modules make it easier for a new generation of farmers and ranchers to share their story and advocate knowledgeably for the beef industry. Updated information and resources to help answer […]

NCBA Rolls Out New Event for 2021

Last week, the National Cattlemen’s Beef Association announced the 2021 Cattle Industry Convention Winter Reboot. Planned for February 23-24, the event allows the organization to come together for industry news, updates, education and networking. NCBA said Winter Reboot attendees will receive a sneak peek into plans for the Cattle Industry Convention and the Cattlemen’s College, […]

NCBA: Industry Feedyard Audit Tool Now Available

The National Cattlemen’s Beef Association this week released a comprehensive industry feedyard audit tool. The organization said the Cattle Industry Feedyard Audit will serve as a standardized audit tool based on the science and common sense established in the Beef Quality Assurance, or BQA program. Though the audit tool is owned by NCBA, auditing of […]

Cattle Groups Discuss need for Beef Industry Reforms

Cattle groups met in Florida last week to discuss reforms to the beef industry. The meetings included the U.S. Cattlemen’s Association, the Organization for Competitive Markets, and R-CALF USA. The National Cattlemen’s Beef Association, the nation’s largest cattle group, was invited but did not participate. NCBA President Marty Smith stated, “NCBA will not participate in […]

“Beef. It’s What’s for Dinner,” Returning for the Holidays

The holidays may look a little different in 2020. However, the National Cattlemen’s Beef Association and the Beef Checkoff want one thing to remain the same, and that’s beef. “Beef. It’s What’s for Holiday Dinner.” For the first time since 2003, the iconic “Beef. It’s What’s for Dinner” brand will be on television. It will […]

NCBA Releases Price Discovery Proposal

The National Cattlemen’s Beef Association released its proposal over the weekend for voluntary cattle market price discovery. In a letter to NCBA members, NCBA President Marty Smith said the proposal “lays out a plan to increase negotiated trade and incentivize each of the major packers’ participation in such negotiated trade.” An NCBA working group came […]

Livestock Producers Applaud Legislation to Protect Against Predators

The National Cattlemen’s Beef Association and the Public Lands Council say they are pleased to see the House pass legislation designed to protect livestock from protected predators. The bill would compensate livestock producers who experience depredation by federally protected species and fund methods to reduce conflicts between humans and predators. In the Senate, Environment and […]

PRICE Act Would Make Changes to Cattle Markets, Johnson Says

Late last week, South Dakota Representative Dusty Johnson introduced the Price Reform in Cattle Economics Act. Johnson, a House Ag Committee member, said the bill would increase transparency in the cattle market, as well as improve risk management for producers and support new and existing meat processors. Johnson said the PRICE Act is a response […]

Senate Hearing Focuses on Changes to the Endangered Species Act

On Wednesday, the Senate Environment and Public Works Committee held a hearing focused on efforts to modernize the Endangered Species Act. The Endangered Species Act Amendments Act of 2020 reauthorizes the ESA for the first time since 1992. Florida rancher Liesa Priddy said the legislation, “will be better for ranchers, better for states, better for […]

Intern Opportunity for Young People at the 2021 Cattle Industry Convention

College students have an opportunity to attend the 2021 Cattle Industry Convention and NCBA Trade Show in Nashville, February 1st through the 5th. The National Cattlemen’s Beef Association is looking for a team of interns to gain firsthand experience and be able to interact with leaders of every segment of the cattle and beef industry. […]