Explaining Ag To All Must Be A Priority for Today’s Farmer

It’s a theme heard often in the farming community. How can the boots on the ground effectively communicate to the consumer what farming is all about, and why it matters in their everyday life? And that means utilizing a variety of strategies and innovations to facilitate education and dialog. “It’s so important to understand who […]

Focus On Fruit for 09/10/20

In today’s Focus On Fruit, we check in with Pear Bureau Northwest’s new Creative Marking manager Neil Ferguson. If you have a story idea for the PNW Ag Network, call (509) 547-1618, or e-mail [email protected]

OFB: Let Others Know You Are #StillFarming

While much of the world has come to a standstill over the past couple of months, American farmers and ranchers have continued providing the food and fiber the U.S. and many others expect. And to let consumers know that farmers are still there, despite the pandemic and supply chain disruptions, the National Farm Bureau launched […]

Dairy Industry Need To Look At Different Forms Of Communication

Promotion and marketing have always been key to the success of the dairy industry. As a dairy farmer and long time supporter and board member of the National Dairy  Checkoff Program, Allen Merrill has seen all forms for promotion for his product. Yet he acknowledges “The communication skillset has changed a lot since I’ve been […]

What Do Consumers Need To Know About Washington Farmers During COVID-19

Like any other sector of the American economy, agriculture has been hit hard by the coronavirus pandemic, with contracts and customer bases disappearing because of stay at home orders around the globe. However, the farming community has also faced criticism for “wasting food” whether that’s dairy producers dumping milk, or vegetable growers turning over fields. […]

Miller: Farmers Need To Use Social Media With A Purpose

Social Media is everywhere, and while for some it’s an easy way to stay connected with family, friends or even share cat videos, the American Farm Bureau Federation’s Johnna Miller said the medium is much more.  She works with producers across the country, teaching farmers how to share their story by using social media with […]