sunrise magic

Last month Washington State University filed a lawsuit in federal court against a Yakima grower for allegedly infringing on its patent of an apple.  The apple at the center of this controversy is WA-2.  WSU claimed in the January 22nd filing that Pro Orchard Management along with Apple King grew and sold the variety, commonly known as Sunrise Magic without a license.  The sui...

Washington State University’s first apple variety, WA 2, has been named Sunrise Magic and will be released through partnership with Proprietary Variety Management.   Cristy Warnock of PVM said they wanted to involve consumers early on for the branding, “To make sure that they have an emotional attachment to the brand name and that they are going to like the apple variety at the end of the day too.