transparency

Merck Animal Health recently announced the results of its first-ever consumer transparency research study.  It finds that two-thirds of consumers say transparency in animal protein is extremely or very important.  The study focused on consumers’ growing interest in transparency and its importance in purchasing decisions and brand trust.     For those that...

Agriculture Secretary Tom Vilsack is non-committal on supporting a renewed push in Congress for livestock marketing reforms.  Vilsack was careful in recent comments to not to overstep the general support he voiced last year for the Grassley-Fisher bill to boost price discovery and beef industry competition.   “...

On Thursday, Senate Agriculture Committee Chair Debbie Stabenow announced a hearing titled “Examining Markets, Transparency, and Prices from Cattle Producer to Consumer.” The Michigan Democrat, along with the committee’s ranking Republican John Boozman of Arkansas, scheduled the hearing for Wednesday afternoon. Cattle mark ...

arlier this week, Iowa Senator Chuck Grassley introduced legislation to address transparency in the cattle market. But not everyone in the industry likes the proposal. Supporters of the legislation say the bipartisan bill intends to foster efficient markets while increasing competition and transparency among meatpackers who purchase livestock directly from independent producers ...

The National Cattlemen’s Beef Association set its Top 2021 Policy Priorities that feature a focus on advocating for a business climate that increases opportunities for producer profitability. “There’s no doubt last year was a difficult one for cattle producers and we must work to implement sound policy and focus our attention on the legislative and regulatory areas that’ll give U.S. cattle produc

As we told you earlier this week, a Farm Bureau Working Group recently suggested ways NASS can quickly and accurately collect data. With the significant weather events over the last few years, NASS has made large changes to crop estimates, causing wild swings in the market ...

Understanding what motivates consumers, especially in 2020, requires complex research and analysis. Anne-Marie Roerink is a food researcher who has conducted “The Power of Meat” study for more than a decade. Before grocery store shelves were laid bare in the early days of the ongoing pandemic, she released findings from an annual study on meat-case trends and consumer behavior. She recen ... Re