consumers

Dairy Industry Working To Reach Consumers Where They Are
Dairy Industry Working To Reach Consumers Where They Are
Most consumers may remember the popular “Got Milk?” advertising campaign of the 1990's or more recently how the National Dairy Council’s Fat Research has fueled a resurgence of butter and whole milk consumption.  For consumers today, a wealth of information is never more than a click away.  And when it comes to...
Angus Producers Encouraged To Talk Directly With Consumers
Angus Producers Encouraged To Talk Directly With Consumers
Today’s consumer wants to know from where their food comes.  But as consumers become further removed from the farm, it’s challenging to provide consumers with all the information they demand.  Melissa Brewer, director of communications at Certified Angus Beef LLC, said today’s consumer is very different than consumers from just a generation ago.   “Today they are co...
Changes To Beef Checkoff Logo A Win For Consumers And Producers
Changes To Beef Checkoff Logo A Win For Consumers And Producers
A minor tweak to the beef checkoff logo has a major impact on both consumer and producer appeal.  The Beef Checkoff logo has been around for a few years and in that time has undergone a few changes on occasion.  Positioned beneath the logo’s check mark, there has been different verbiage included through the years such as, “Beef. It’s What’s for Dinn...