marketing

Registration is now open for the 2021 Chicken Marketing Summit. The annual executive conference, hosted by WATT Global Media, is scheduled for July 18-20, 2021, at the Omni Amelia Island Resort in Fernandina Beach, FL. This year’s Chicken Marketing Summit will focus on what consumers will be looking for from protein suppliers and what strategies will be most effective for chicken marketers going f

Crunch Pak announced Monday that Andy Kimbrel has been hired to serve as as director of sales and marketing. Kimbrel comes to Crunch Pak with 12 years’ experience in the footwear industry at LaCrosse Footwear Inc., where he directed regional sales for several premium footwear brands and managed accounts such as REI, Filson, Scheels, Zappos and federal and local governments. I ...

As we prepare to welcome in a New Year, the farming community is reminded once again of the importance of advocacy, and staying off the sidelines. Cameron Mulrony, Executive Vice President of the Idaho Cattle Association said policy is constantly changing and evolving ...

How has the coronavirus pandemic impacted efforts to market local wine? David Flaherty with the Washington state Wine Commission takes a look. If you have a story idea for the PNW Ag Network, call (509) 547-1618, or e-mail gvaagen@cherrycreekmedia... Read More ...

Pear Bureau Northwest's Jeff Correa talks about how the coronavirus pandemic has impacted northwest pear growers and the marketing year. If you have a story idea for the Washington Ag Network, call (509) 547-1618, or e-mail gvaagen@cherrycreekmedia... Read More ...

Pear Bureau Northwest's Jeff Correa talks about efforts underway to remind consumers that fresh pears are a great addition to the menu this time of year.           If you have a story idea for the Washington Ag Network, call (509) 547-1618, or e-mail gvaagen@cherrycreekradio.com...

After years of a soft farm economy, you may think there is no money to be made in agriculture.  That is not true according to Shan Hanes, chairman of the American Banker Association’s Agricultural and Rural Bankers Committee.  He said despite low commodity prices and domestic and international challenges, the top 20% of farmers nationwide continue to make money.   He sai...

This week, the first national-level direct marketing summit was held in Virginia.  It included farmers, farmer's market managers, state extension experts and many others.  Under Secretary of Agriculture Greg Ibach told the summit-goers that direct selling by farmers was a booming sector of Ag partly because, "Consumers now want to know more about where their food comes from, they want that re

Marketing to millennials requires breaking away from traditional marketing for the meat industry and other agricultural sectors.         If you have a story idea for the Washington Ag Network, call (509) 547-1618, or e-mail gvaagen@cherrycreekradio.com...

On Thursday, Stemilt Growers announced the addition of Hansen Fruit Company as a grower/marketing partner.  Stemilt will assist in marketing the balance of the 2017 apple crop.  Starting in June, Stemilt will exclusively market Hansen’s 2018 cherry and apple crops.   Stemilt’s Roger ...